After a two-year break and a short-term relocation of the Hamburg Open from January to June 2022, the industry event took place on 01. + 02 June in the Hamburg exhibition halls again.
With more than 170 exhibitors on 50 percent more exhibition space than in 2020, the HAMBURG OPEN was a successful event that, after two years of absence due to the pandemic, brought smiles to the faces of the exhibitors and the approximately 1500 visitors*.
Designed as a networking event to meet and exchange with each other and within the broadcast and ProAV industry, not only the visitors got their money’s worth. An exuberant mood filled the hall, which was also reflected in the large number of direct registrations for the HAMBURG OPEN 2023. At the evening get-together of the first day, the last two long years were forgotten a little in an exuberant mood with live music, currywurst and cold drinks.
As a cooperation partner, the event is also a complete success for MCI. Thanks to the good work of Hamburg Messe & Congress Team, the event, which was originally launched on the Studio Hamburg grounds, is growing steadily and the professionalization of the organization is increasingly turning the HAMBURG OPEN into a must-attend event for the industry. As a result, this year’s event exceeded expectations, making MCI’s leaders proud original fathers of the event.
At the in-house MCI booth, with 64m2 of space, MCI presented a variety of hands-on technical solutions, which were put into the right context with application examples in two live presentations on the forum stage. The topic of remote production was presented on stage by Ralf Helbing (Studio Berlin) and Fabian Röttcher (MCI) using a use case. As a practical application and elaborate eye-catcher, a remote control room was set up on the MCI stand, where all forum contributions were produced with three PTZ cameras for the live stream of the HAMBURG OPEN. In order to practically simulate a remote production, the signals were transmitted via a remote rack, which was provided by Studio Berlin at the Forum stage, via a gateway in Berlin to the remote control room via SRT stream and from there made available for the live stream.
Ermöglicht wurde die aufwendige Installation durch Komponenten von Ross Video, Haivision, Clear-Com, DirectOut, GlobalM, Skaarhoj, AJA, vMix und Quortex. The contributions were additionally transmitted from the control room to a 130″ WOWMAKER monitor from Samsung, which was placed on the networking and catering area, including automated subtitles from aiconix. Thus, visitors who enjoyed a break with free catering were able to watch the contributions and expert discussions from the stage in a comfortable atmosphere and did not miss any of the many program points.
In addition to the topic of remote production, this year’s MCI presentation focused on User Created Content (UCC). In a technical presentation on the forum stage, Tim Grevenitz and Lasse Bickelmann (both MCI) spoke about the advantages and disadvantages of using UCC in the broadcast environment, as well as the opportunities and risks of using it in current reporting. This is a broad subject area that broadcasters and productions will no longer be able to avoid in the future. As a solution for integrating UCC into everyday production, MCI presented the GlobalM app of the company of the same name at its booth, which enables high-quality live streams via mobile devices.
Furthermore, MCI presented at its booth the wireless broadcasting capabilities of Domo Broadcast Systems, as well as a cloud solution for the radio program of the future from the manufacturer radio.cloud.
During the two days of HAMBURG OPEN, visitors were able to try out all the devices themselves and see for themselves the functions of the various solutions. This resulted in many exciting conversations and stimulating discussions. After the two days of the broadcast event, the following can be said in summary:
“Great atmosphere, great ambience, great Hamburg Open 2022. We are already looking forward to the HAMBURG OPEN 2023!”