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TechDesign – The Innovation Center
The TechDesign platform, initiated by MCI, is dedicated to the further development of innovative broadcast and ProAV solutions in times of technological change and a focus on increasingly cross-media priorities. It serves as a multidisciplinary competence center, with a concentrated focus not only on cross-media workflows but also on all-in-one solutions, IP infrastructures (on-premise, hybrid, or cloud), streaming, AI, as well as projection, interaction, and communication systems.
Customer requirements, changing work environments, new workflows, synergies, collaboration, automation, or the integration of new technologies increasingly require targeted solution concepts. TechDesign is MCI’s answer to these challenges and provides the necessary space for developing suitable solutions for these areas.
XMediaLab – The Technology Lab for Tomorrow
With the support of leading broadcast and IT manufacturers, TechDesign accompanies the technical developments of the SMPTE/EBU-IP roadmap. In 2018, this led to the creation of the IP Test Lab, aiming to offer a platform for IP-based approaches in the broadcast and ProAV sector, as well as for future cross-media requirements of broadcasters, where current developments can be validated and new solution approaches developed.
This constantly raises new questions that require a flexible yet in-depth examination of new possibilities. XMediaLab uses practical use cases to explore possible IP-based solutions for everyday tasks in the broadcast and ProAV sector.
XMediaLab is the only manufacturer-independent test and innovation hub in Germany for the testing and validation of technical tools as part of the IP transformation and defined industry standards.
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